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Spotlight on Osborne Street

Reading Time: 6 Minutes

Osborne Street is home to some of New Zealand's top designers as well as boutique stores, beautiful galleries as well as top local and international retailers. We've compiled your A-Z shopping guide for Osborne Street here.

Aesop

Created with meticulous attention to detail, Aesop's skin, hair and body products are some of the best in the market. Located on Osbourne street, the brand's Newmarket store replicates the rustic simplicity of a traditional Kiwi washroom, featuring a large concrete tub and timber boarding.

Shop 2, 2/8 Osborne Street | aesop.com

AIMAI

AIMAI was established in 2011 and is home to beautifully designed clothing, accessories made with ethically sourced crystals and pearls and luxury decor.

9 Osborne Street | aimaidesign.com

Aesop
AIMAI
Area 51

Area 51

Housing both leading international brands and the best of local designers, Area 51 is one of Newmarket's top streetwear destinations.

34 Osborne Street | area51store.co.nz

ArtSelect Gallery

A warm and inviting space showcasing incredible works from New Zealand artists. The exhibitions change regularly offering artists a space to display their collections.

19a Osborne Street | artselect.gallery

Alicja Gear Mirrored Dusk at ArtSelect Gallery

BLAK 

Feminine and functional, New Zealand designer brand BLAK has been creating timeless pieces for over a decade - by women, for women. Including the popular BRIDESMAIDS range, featuring classic styles made to order in a wide range of stunning colours.  

18 Osborne Street | blak.co.nz 

BodyCatalist

New Zealand's leading body shaping and wellness clinic, BodyCatalist combines a holistic approach with non-invasive, medical-grade technology, tailored to every client.

2/8 Osborne Street | bodycatalyst.co.nz

Brave

Bringing the world's premier fashion brands to the streets of Newmarket, Brave is the place to go for adventurous, sophisticated clothing from european brands such as Diesel, Scotch & Soda, Fil Noir and Garcia.

19b Osborne Street |brave.co.nz

Brave
BLAK

Deadly Ponies 

Deadly Ponies is a leader in luxury leather goods, offering beautifully designed bags, wallets and accessories, as well as a recently launched footwear collection with creativity and innovation at the core of their brand.

26 Osborne Street | deadlyponies.com 

Deadly Ponies

Decjuba

As a female led organisation, employing over 1,000 women, Decjuba stiles to leave every woman looking and feeling amazing. From workwear to night-wear, shoes to accessories, the brand has you sorted.

Corner of Teed/Osborne Street | decjuba.co.nz

Duck Island

Opening in October 2019, Duck Island serves up a whopping 28 flavours of ice cream and vegan ice cream daily. But this is no basic ice creamery, as well as scoops, Duck Island also offers take home pints or ice cream sandwich to enjoy at their communal table plus plenty of sheltered seating for the whole family.

2/8 Osborne Street | duckislandicecream.co.nz

Elle + Riley 

Elle + Riley are purveyors of luxury cashmere. Providing elegant, classic and comfortable pieces for women and men, the garments are designed to elevate everyday experiences. Providing world class quality over anything else we ensure our customers are provided with a genuine luxury experience.   

32 Osborne Street | elleandriley.com 

I Love Ugly

I Love Ugly is one of New Zealand's most sought after streetwear brands. With a strive to push boundaries, the brand quickly evolved from an at-home passion project to an internationally recognised fashion label offering both mens and womenswear.

2-8 Osborne Street | iloveugly.co.nz

I Love Ugly
Elle + Riley
Decjuba

Juliette Hogan

Renowned for elegant, timeless pieces, Juliette Hogan never disappoints. Tucked away on Osbourne Street, the brand's Newmarket store is as gorgeous as the garments it houses.

2/8 Osborne Street |  juliettehogan.com

Kathryn Wilson 

Established in 2003, Kathryn Wilson is a premier footwear and accessories designer. With a wide offering of trusted silhouettes, the brand offers incredible heels, boots, trainers and loafers handmade with love in a directional colour palette for work or play.  

2-5 Osborne Street | kathrynwilson.com 

Juliette Hogan
Kathryn Wilson

Merii

Merii focuses on high-end New Zealand merino wool and cashmere pieces, bringing beautiful quality products in timeless cuts to their customers.

16 Osborne Street | Merii.co.nz

Nicole Rebstock  

New Zealand shoe designer Nicole Rebstock is known for her use of rich colour, feminine silhouettes and unrivalled comfort. Whether you pick their fan favourite Nemesis heels, or slip on some sandals, these classic designs will last the test of time.

22 Osborne Street | nicolerebstock.com  

October Reign 

Since opening in 2006, October Reign has dedicated itself to modern elegance with an edgy aesthetic. The team is devoted to delivering quality for individuals through styling and meticulously selected garments that create distinctive and enduring wardrobes. Providing sought-after pieces from Zadig&Voltaire, Camilla, Smythe, Paige, and other international labels. 

Shop 7, 30 Osborne Street | octoberreign.co.nz 

 Repertoire 

Repertoire clothing is New Zealand made. Designed to support women with pieces that inspire everyday self-confidence. Join Repertoire’s Directors every Thursday 7pm on Facebook live for new collections and fashion inspiration.   

25 Osborne Street | repertoire.co.nz 

Service Denim Store 

Home of Neuw Denim - a premium denim brand, born out of Melbourne and Stockholm. Service Denim Store exists to celebrate the creative class & produce modern lasting jeans that get better with time. 

30 Osborne Street | servicedenim.co.nz 

Service Denim
Nicole Rebstock
Repertoire

Status Anxiety

An Australian company founded in 2004 by two friends with a passion for quality leather accessories, Status Anxiety has a clean, minimal design style that allows the leather to speak for itself. Shop their range of bags, wallets, leather accessories and more for men and women.

18b Osborne Street | Statusanxiety.com.au

Sportscraft

Founded in 1914, Sportscraft is one of Australia's most trusted fashion and lifestyle brands, known for its outstanding quality and consistent fit.

10 Osborne Street | Sportscraft.com

Standard Issue 

Founded on a desire to create timeless knitwear that is defined by nature, and cherished for a lifetime, Standard Issue deeply care about what they make, how they make it, and the lifelong story of each garment. The Newmarket flagship store celebrates their knits, makers and values. Central to the store is the industrial zero-waste knitting machine which acts as a monument to their promise of circular, no-waster fashion.  

4 Osborne Street | Standardissue.co.nz

The Poi Room

A premium destination for New Zealand-made art objects, artisan jewellery and contemporary wall art, The Poi Room itself is a masterpiece. We encourage you to pop in and take a look around, however be warned, it is extremely difficult to leave without picking something up.

17 Osborne Street | thepoiroom.com

Status Anxiety
Standard Issue Osborne Street
Standard Issue
The Poi Room

After a busy day browsing Osborne Street, head to Teed street, Kent Street or Osborne Lane to refuel with a coffee or lunch at one of their fantastic cafes. Find out more here.

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