Inspired by the Australian landscape and life, RB Sellars have landed in Newmarket and are here to provide the perfect combination of classic and comfort.

If you’re searching for a taste of the Australian outback then look no further than our newest addition to Newmarket. Landing just in time for the cooler months that approach us, the Australian-owned brand has just opened their first ever store in New Zealand and we can’t get enough of it. Established in 1996, RB Sellars began as a menswear brand to fulfil the needs of the typical outback Australian worker. Due to their increased popularity, they have expanded their market and are now a go-to for everyday wear. 

Their new space is curated perfectly with rustic finishes and furniture to reflect the Australian outback lifestyle, visible through each collection.

With family values and community at their core, RB Sellars are committed to creating well-crafted wardrobe essentials that are affordable, accessible and fit for purpose. The Burton work shirt, one of their best-selling items, was an original product from their first ever menswear collection. Since then, the idea of a staple work shirt has evolved to now suit the whole family. Their range includes functional workwear for men and women, casual wear and kids wear that's easy to care for and comfortable to wear. 

Whether you’re looking for something new to add to your wardrobe or simply drawn to the rugged charm of the outback, you’ll be able to find exactly what you are after. 

Shop RB Sellars range, exclusive to Newmarket here.