The day most have longed for since childhood - a day infused with love, marking the union of two lovebirds.

While the mission of choosing the perfect dress takes the utmost importance, finding the right pair of heels to compliment the dress is equally significant for the occasion. 

Gone are the days of tirelessly searching through every aisle to find the perfect shoes; now, brides have the opportunity to bring their dream shoes to life. Merchant 1948 have recently unveiled their latest offering, the 'Made For Me' bridal footwear service.

From a hand-picked selection of styles and fabrics, brides can design a stunning pair of shoes from start to finish. This allows them to find a shoe that not only compliments their personal style but is also a unique addition to their special day.

From the graceful walk down the aisle to the joyous boogie on the dance floor, these unique shoes are destined to become a cherished memento of the big day. The personalised process reflects each bride's unique taste and embraces their own ideas, making each detail even more unforgettable. 

Merchant 1948’s made-to-order design service offers an elevated experience that guides brides through only four simple steps to bring their shoes to life.

1. SELECT YOUR STYLE

Choose a style from our exclusive range of bridal and event shoes.

2. BRING IT TO LIFE

Select the leather colour or one of the fabric finishes on offer. 

3. EMBRACE THE ARTISTRY

Crafted by hand, each unique pair takes six weeks to complete.

4. TAKE IT HOME

Delivered in an exclusive monogrammed ‘Something Blue’ box, including a cloth bag and carry pouch.

To view the full bridal collection, click here or head in store.

Merchant 1948
277 Broadway
Newmarket