Huffer welcomes the approaching warmer months with a collection that has us dreaming of long, scorched days at the beach.
The iconic kiwi brand’s campaign steps inside a postcard inspired by rural Cuba with references to the native and exotic flourished feelings that summer brings in its warm wake. Sun bleached cotton and prints contrasted with stripes, bold fabrics, and colour are perfectly encapsulation in this summer collection, which is set in lush landscapes, hazy sunshine and rolling fields.
Shot in the hazy melting pot that is Los Angeles, from the Hollywood Hills to Venice Beach, the cultural clash and urban hub is a natural fit for this heavily street inspired range.
Huffer Summer 2018 shows a summer of colour, taking shape with old school branding in new school colours. A selection of crisp white and stripes has us prepared for the long days and warm nights. Cuban inspired prints are perfect for the jubilant nature of the impending warmer months, alongside high quality linen and cotton for a more understated feel.