Get ready to ski in style! Superette have just launched their first ever Ski Shop collection in partnership with Land Rover, showcasing some of the very best ski gear and the PHEV Range Rover Models. A celebration of modern design and functionality, Superette’s new innovation was brought to life at a campaign photoshoot in Queenstown.

Superette co-founder, Rickie Dee, says, "Land Rover has been a Superette supporter since our inception in 2002. It has been wonderful to work with them again, this time to bring to life our biggest winter collection to date.

“As part of this collection, we have bought brands from all over the world that have never seen New Zealand shores. We are hoping that by making these awesome products accessible to Kiwis, we will be able to influence New Zealand's winter fashion trends in the years to come."

The all-new Ski Shop subsection consists of thoughtfully curated pieces – from stylish coats to keep you chic in the streets, to ski gear that merges fashion with high-performance fabrics, to bold accessories that will leave an impression on the slopes.

Celebrating emerging trends, the edit features local Kiwi brands as well as renowned international designers, including The North Face, PE Nation, Celine, Superette Leisure Club, Ralph Lauren, Alexander Wang, and MoonBoot, exclusive to Superette in New Zealand.

“The Ski Shop makes the Superette store a place where customers can get clothing for every winter occasion. These curated products provide buyers with anything they would ever need for a chilly getaway – from a day carving it up at Cardrona, to a long lunch at Amisfield and even for cosying up in front of the fire with a hot choccy,” says Rickie.

Shot by Holly Sarah Burgess in Central Otago's breathtaking scenery with overcast skies and a rugged backdrop, the imagery captured emphasises the functionality of the garments as well as Range Rover’s ability to perform with confidence whatever the terrain.

Luke Meurant, Head of Marketing at Jaguar Land Rover, said, "we have always loved working with Superette and Rickie has been a long-time Land Rover customer. Our vehicles, such as the Range Rover Evoque and Velar, align with the Superette brand. We both bring high-end, luxury products to the table but, at the same time, aren't afraid to get a little dirty. Superette's new winter collection encapsulates this thinking."

To celebrate new The Ski Shop range, Superette have teamed up with Land Rover for a winter giveaway. Customers who purchase any item from The Ski Shop for $100 or more will automatically go in the drawer to win a $500 Superette voucher and a one-week Range Rover Evoque PHEV drive experience. Ts&Cs Apply.