Get to know HIKOCO with Jasmine Kim

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We caught up with HIKOCO’s campaign manager, Jasmine Kim, to learn more about HIKOCO, K-Beauty and her top picks to help you achieve the coveted goal of flawless, glassy skin.


My name's Jasmine and I am the campaign manager at HIKOCO. You'll often find me busy at work, either brainstorming new campaigns or being involved in the marketing team with planning, content creation, and more. It's always full on yet, loads of fun in the HIKOCO office. When I'm not at work, I'm usually running after my one-year-old son who keeps me just as busy!

In my spare time, I’m an avid food blogger and absolutely love making my way around Auckland trying out all the different eateries. In my opinion, Newmarket is home to some of the best food spots. My current favourite spot to eat at Newmarket is, Tianfu Noodles for their spicy dumplings and for dessert, I love heading over to Daldang for its scrumptious fatcarons.

I am a lover of all things skincare so working at HIKOCO is the perfect place to grow my knowledge for skincare, health and beauty. 

If you’re interested in skincare, you would have heard about K-Beauty at one point or another. K-Beauty stands for “Korean Beauty” and became famous for being just as hardworking as luxury brands while costing only a fraction of the price.

It all started with the Korean 'glass skin' trend. 'Glass skin' is a term used for exceptionally smooth, even-toned and lustrous skin that's so flawless it has the appearance of glass. To achieve this flawless look, Koreans usually have a strict skincare routine. Luckily for you, HIKOCO is home to so many products that make this achievable so let me share some of my own secrets to attain this for yourself!

The best part, there are hundreds of K-Beauty brands and products out there, so if you do want to jump on the K-Beauty train you’ll know there will be something you’ll love. I understand that it may be overwhelming and slightly intimidating but HIKOCO is here to help! Not only am I recommending our viral K-Beauty products, but these are the ones I personally use and love.

Here are my favourites!


One of the most important steps of skincare is cleansing the skin. Your skin needs to be clean of any impurities before any product is applied so that whatever product you use next can be absorbed. One of HIKOCO’s top-selling cleansers happens to also be a globally famous cleanser, the Heimish All Clean Balm. This wax-like cleanser melts in the skin upon contact and quickly dissolves into an oil. All you have to do is massage into the face, then wipe gently and finish off your cleanse with a water-based cleanser. 

Essence is a lightweight, watery liquid that is used in skincare to provide an extra layer of hydration to the skin. Unlike serums, which are designed to target specific skin concerns, essences are typically used to prep the skin for the rest of your skincare routine. I love this particular Snail Mucin. The rich, viscous texture of this essence helps my skin to stay hydrated throughout the day, and don’t worry; no snails are harmed during the making of this product!

Summer is almost here and we all know the sun exposure in New Zealand is the strongest in the world. With that being said, we need to make sure that we’re always wearing SPF as the sun can quickly damage and age our skin. My favourite sunscreen is the Birch Juice Moisturising Sunscreen SPF50+ Broad Spectrum. This sunscreen contains Amino Acids, Minerals and Vita Hyaluronic Acid that supply rich moisture to the skin to help prevent UV rays. This sunscreen is also the #1 bestselling sunscreen in Korea!

My favourite lip gloss just happens to be one of HIKOCO’s best-selling glosses which is the Rom&nd Glasting Water Gloss. This is very similar to the Dior Addict Lip Maximizer Gloss. It’s extremely popular for its beautiful glossy shine and having just the right amount of glitter while not being sticky upon application. 

There’s a saying amongst Korean women, “A sheet mask a day keeps the ageing away”. Koreans believe hydration is one of the most important factors to consider when it comes to anti-ageing and achieving the 'glass skin' appearance. HIKOCO has recently launched their own branded face masks; Hi Hydrating Tencel, Hi Soothing Tencel, and Hi Brightening Tencel Sheet Mask. They are now my go-to facemask and a perfect way to wind down after a busy day!

This night repair serum is widely famous in Korea for being known as one of the most effective serums for skincare. It helps strengthen and firm, improves elasticity and radiance, and moistures and brightens skin overnight. It is clinically proven to improve tired skin after just 10 hours of use and is recommended for all skin types. I’m a huge fan of the product and would highly recommend this to anyone who wants to focus on improving their overall appearance of their skin and texture. 

If you struggle with acne or the occasional angry pimple, the COSRX Acne Pimple Master Patch is the perfect solution for you. This clear patch comes in three different sizes, making it easy to cover up your pimples to prevent them from scarring or getting worse. I swear by these and always have a pack at home to use in case of emergencies!

These are my favourites however, there are so many other K-Beauty products that are just as amazing. No matter what skin type you have, there will be something to suit your needs. If you need recommendations, we highly suggest you pop into our Newmarket flagship store. Our well-trained, knowledgeable and friendly staff are there to help you with any needs. I hope to see you in our Newmarket store soon!

HIKOCO Newmarket, 352 Broadway

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