Max made its debut in 1986 in Auckland.  A lot has changed since we first started out, in our lives and the fashion industry, but one thing remains the same - we’re a company proudly run by women, for women.

We believe style isn’t just about what we wear, it’s about how we live. At the core of our vision is to create products tailored to the style and values of the modern Kiwi woman. Our collections are consciously curated - we offer timeless, high quality fashion, accessories, footwear and lifestyle products, designed by our team and our creative community.

We’re on a journey to create products that are kinder to the earth, moving purposely into natural, sustainable, high quality fabrics which translate into beautiful garments designed to love and last.

From humble beginnings to stores nationwide and online, we’re bringing a fresh and mindful approach to style and lifestyle, because style isn’t worn - it’s lived.