Since its inception in 2017, BLAK has become synonymous with feminine and simplistic design, creating timeless pieces for many occasions. Nestled on Osborne Street in Newmarket is the brands flagship store, showcasing their four sub brands under one roof, but there is one key arm of the brand which is going from strength to strength, and showing no signs of slowing down.

With their modern designs, flattering cuts and broad range of colour options, BLAK Bridesmaids has become the go-to for bridesmaids dresses throughout the country. Having recently won the Together Journal / Wild Hearts Vendor of The Year Award for top Bridesmaids Dresses for the second year in a row, it was time to allow the collection room to shine.

Earlier this week, the brand launched a brand new, stand-alone website, dedicated to their bridesmaids collection, allowing bridal parties the opportunity to browse the full range on a site that caters to all of their needs.

The site not only contains beautiful imagery of their available dresses, but offers further inspiration for brides-to-be with stunning real life wedding images and in-depth 'Love Stories' blogs as well as information on booking an appointment with an in store specialist, colour samples, size chats and so much more.

"Our bridesmaids collection has become a huge aspect of the company now. We have brides travel from all over the country to our Newmarket and Mount Maunganui stores for the collection. The way we have set up the collection is that brides can create and tailor their look in a multitude of ways; styles, colours, fabrications, there is even a custom colour option. I feel the most important part is that we are able to work to the bride and bridesmaid’s individual styles, and incorporate the theme of the day. The bridesmaids are such a big part of the overall event, and we want to make sure their dresses are perfect for our brides."
Designer and Director of BLAK, Teresa Hodges

If you have planned a wedding, you will know how hard it can be to find a style that everyone loves. But BLAK Bridesmaids removes that concern entirely, even offering to custom dye your fabric - matched to a colour swatch! So whether you opt for the same style in different colours, different styles cut in the same colour, or any combination, it's never been easier.

To see the full collection for yourself, visit the new website blakbridesmaids.co.nz or head in store.

BLAK
18 Osborne Street
Newmarket