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A day in the life of Alice Feutz - Design Assistant at Juliette Hogan

Reading Time: 3 Minutes

Known for elegance and simplicity, Juliette Hogan creates clothing which every modern woman falls in love with, season after season. We sat down with Design Assistant Alice Feutz, to see what goes on behind the scenes at the workroom…


Good morning! I always try to wake early and go for a morning run, walk or exercise class. I find it is necessary for my mind.


Two days in the workroom are never the same, but a constant is coffee, and then straight into emails, emails, emails - from stylists, fabric suppliers and everything in between.



Internal meeting time. Today it’s a catch-up with Juliette and the production and sampling team to check in on progress of production for our AW2020 collection and sampling our collection for SS2020. With a relatively small team, I find I’m involved in some way across most areas of the business - so this could be an update with what is happening with upcoming marketing activity, shoots and events or touching base with the retail team.


We spend lunchtime together as a team at our gorgeous big dining table, 12 o’clock on the dot! We are creatures of habit around here.



Juliette and I spend time working on design most days for a couple of hours. We have a great relationship where we can bounce ideas off each other - talking through fabrications, print designs, and the creative direction for upcoming collections. We have just finished designing
our SS2020 collection and Lily (our amazing sample-machinist) is completing a few pieces each day. This is one of my favourite times in the season as the collection begins to take shape. I feel lucky to work for, and learn from someone whose attention to detail is exceptional - from fine tuning silhouettes, finding the perfect drape in a fabric or most importantly, that exact shade of cream.


Back at my desk to work through that inbox - planning for upcoming shoots, organising model castings, media sample requests, research and development for some new exciting lines and generally having about 1000 tabs up at one time, (yes, I am one of those people!).

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Home time.


I love to end the day catching up with my nearest and dearest, whether that is going for a walk or heading out for dinner and drinks, or a Facetime to my besties living on the other side of the world.


If I am reading a good book, I will be straight into it as soon as I hop into bed, otherwise it’s Netflix! My current favourites would have to be anything by Phoebe Waller Bridge.


Sweet dreams.


2-8 Osborne Street