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Your guide to Osborne Lane

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When it comes to fashion, food and all things luxury Osborne Lane’s offering is second to none. The leafy, cobble-lined alleyways are home to some of New Zealand’s top designers and retailers and hospitality. Architecturally designed fit-outs (from the likes of Cheshire Architects and Rufus Knight) create a serene landscape for some of Newmarket’s hidden gems.

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Kiwi shoe designer Kathryn Wilson, street wear label I Love Ugly and NZ-made Juliette Hogan sit shoulder to shoulder in their gallery-like stores. twenty-seven names is known best for its fun loving nature, bold prints and natural fibers, with a strong stance and practice of ethical and sustainable fashion.


As well as being home to family-run jewellery businesses, Zoe & Morgan and Guthrie’s Jewelers, Osborne Lane is the perfect place to pick out beautiful bespoke designs or diamonds of any kind. For homewares, gifts and minimalist fashion pieces, Father Rabbit Select is your place to go. For the best of the basics, AS Colour has everything covered, whether you’re looking for a plain white tee or a simple hoodie. A recent addition to the lane, Standard Issue has quality knitwear for men, women and children.

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When it comes to getting prepped and primed, Osborne Lane covers every beauty base. If you’re wanting to update your skincare regime with beautiful botanicals, Aesop’s serene space is filled with everything from calming hand washes to rejuvenating face masks. We definitely recommend a visit if you’re looking for a gift or wanting to treat yourself. Off & On Wax are one of Newmarket’s leading beauty clinics, specialising in a range of hair removal treatments such as waxing and laser. They do some of the best brows in the business! Located just upstairs, Love Hair have everything you need to give your tresses some serious TLC! If you’re after a quick up-do or blow wave for an event, Dry + Tea is Newmarket’s very own dry bar that also offers a wide range of salon treatments. The perfect pit-stop to get glammed up before a night out.



Osborne Lane’s food offering is arguably Newmarket’s most talked about, with Best Ugly, Burger Burger and The Candy Shop gaining quite the cult following. With Burger Burger being one of Newmarket’s most Instagrammed dinner spots, it’s no wonder this little lane is bustling at breakfast, lunch and dinner-time. Burger Burger is ideal for a midweek team lunch or dinner before a movie date. We can’t go past their Potato Skins!

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Best Ugly Bagels is another Auckland icon, hand rolled, and wood fired bagels are their specialty with a menu offering a wide range of sweet and savoury topping options. The flavours are innovative and always fresh – our go-to is The White Rabbit – Cream Cheese, Tomatoes, Basil and Fennel Oil.

Fix and Fogg's hole-in-the-wall toast shop pumps out some of the best tasting and looking toast we have had the pleasure of consuming. Choose from a variety of peanut-butter loaded sourdough, with weekly specials and exciting collaborations happening all of the time!

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The brainchild behind the teams that brought Major Sprout and Simon & Lee to life, The Candy Shop has become very popular in Newmarket. A modern take on kiwi food with a Korean Twist, they are open for breakfast lunch and dinner. The cozy spot provides the perfect setting for a Sunday brunch or an after-work vino and Korean Fried Chicken (trust us, it’s amazing).

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For a bit of dessert, whether it’s at 11am or 8pm, Duck Island’s scoop shop is what dreams are made of. Choose from one of their 26 quirky but delicious flavours, every one being as good as the last!

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If interiors and home wares are on your shopping list, Osborne Lane has a wide offering of both. The ultra-luxe Simon James Concept Store offers a calm and intimate space for customers to visit. Stocking Tom Dixon, Simon James furniture and Jessica McCormack Jewellery, as well as local fashion labels Mahsa, Georgia Alice, Paris Georgia and Penny Sage.

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Sanderson Contemporary also calls Osborne Lane home, a space for customers to immerse themselves in modern art by local and international artists. The gallery gives customers a space to view art as well as purchase pieces for their own homes. Tucked away at the end of Osborne Lane, Bolt Of Cloth offers a colourful and eclectic store to add the finishing touches to any room in the house. With a beautiful collection of soft furnishings and fabrics, they also stock a huge range of Australasia’s famous Marimekko - a Finnish textile and design company, renowned for its printed fabrics with a strong and unique identity. If you are after the perfect gift or a fun and quirky addition to your home, Shut The Front Door is a one stop shop. From kids, to home wares, plastic-free products (we love their stainless steel straws) and everything in between, Shut The Front Door is a must-visit. One of the most recent additions to Osborne Lane is Flowers by Clareville, a hole in the wall florist with a fresh offering of beautiful blooms for every occasion.