Alongside the exciting launch of Under Armour’s new brand campaign, “The Only Way is Through”, the brand has welcomed one of New Zealand rugby’s most high-profile players, TJ Perenara as a brand ambassador.
TJ is currently the vice-captain and most capped player for the Wellington Hurricanes and is a crucial part of the All Blacks back line, having played 64 tests so far in his career. Under Armour’s partnership with TJ Perenara celebrates the power of sport, as a way to inspire, connect and support, and values the essence of him as an athlete and as part of a community.
TJ’s shares that “it’s inspiring to become part of a brand that stands firmly beside me on issues of equality… I want people from Porirua to be as openly proud of our city as I am. I start this journey with Under Armour knowing that I will be supported in giving back to my community. Under Armour empowers me as a player and as a person – so it’s important I empower those people that are important to me”. Perenara and Under Armour will collaborate in numerous initiatives to give back to his local community.
The team of inspirational ambassadors for Under Armour also includes one of New Zealand’s up and coming stars, free skier Nico Porteous. The 18 year old became the country’s youngest ever Olympic medalist in 2018, also claiming a bronze medal in last year’s Winter X-Games. These men will both join Lisa Carrington, double Olympic Kayaking champion as New Zealand Under Armour athlete ambassadors.
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