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Now opening their fourth destination store, Untouched World has officially opened in Newmarket. Known for setting high standards for the fashion industry, Untouched World is a sustainable lifestyle brand that honours living in harmony with nature. The brand is one of the world's most celebrated sustainable fashion brands and was the first lifestyle fashion company globally to be recognized by the United Nations for its outstanding commitment to sustainability.
The design of their new store on Osborne Street was influenced by the location itself. In Te Reo Māori, Newmarket is as known as 'Te Tī Tūtahi', translating to ‘sacred cabbage tree standing alone’. The sacred cabbage tree stood at the corner of Mortimer Pass and Broadway and has been honoured in the interior design through the use of a woven leaf basket made by Paula Rigby (Ngai Tahu), who has also created the incredible Manu Aute Māori kites that fly high in the centre of the store. Another nod to the cabbage tree can be found in the changing rooms, with beautiful head scarves hand-dyed by artist Ari Terehova using cabbage tree leaves.
The Untouched World SS24 collection is now available in Newmarket. Each collection uses beautiful natural fibres and earth-inspired hues, created to elevate your every day with ease and effortless, eco-friendly style.
Founder and CEO Peri Drysdale says “In fashion, less has always been more. But when the items we choose are truly timeless we get even more. When the production methodology is sustainable, the style is everlasting, and the quality is exceptional - that is more. Timeless style takes us through seasons, beyond trend cycles - and when thoughtfully made to last – garments are passed from generation to generation. Timeless style offers more ways to meet every occasion with foundational pieces that work in both casual and elevated ways.‘Timeless’ also inspires us to think and deliver ‘more’ – putting more thought and care in the creation of garments means more wear, comfort, durability and a more positive impact on our planet.”
SS24 is a reflection of the Untouched World culture, purpose and personality. It looks beyond what is seen in the mirror, delving deeper to explore what lies beneath the surface. These clothes are stories to keep or pass down through generations, all thoughtfully designed and consciously created.
View the full SS24 Collection here.
Untouched World has destination stores across New Zealand and is further stocked at selected retailers in Australia, Canada, Japan, Europe and the USA. We are thrilled to have them in the precinct so make sure to pop in and check out the beautiful new space today at 38 Osborne Street.
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Tags: fashion