The Lipstick Effect: Mood Boosting Beauty Buys

Reading Time: 3 Minutes

You may have heard of ‘The Lipstick Effect’, an economic phenomenon that suggests that during times of sustained economic uncertainty, consumers may veer away from larger luxury purchases but are still likely to indulge in smaller, discretionary items such as cosmetics and wellbeing products that don’t blow the budget, but definitely put a spring in your step and have you ready to face any challenge.

Most of us will agree that a simple swipe of lipstick can transform an outfit or a fresh spring scent can instantly lift your mood, “The Lipstick Effect” provides consumers with a much-needed emotional uplift amidst challenging times. Even if the budget doesn’t run to a new outfit or pair of shoes, the impact can feel the same. 

Aware of this trend and the general economic sentiment across the country, Kiwi-owned and operated pharmacy group Green Cross Health are launching “Big Beauty Week”. Running across their network of 51 Life Pharmacies and online, it will offer Kiwis more accessible price points across a range of well-loved beauty and fragrance brands, along with giveaways and fun, free in-store and online experiences. 

We have rounded up our ten favourite mood boosting beauty buys to help you feel like the goddess you are.

Shop our favourites, all available now at Life Pharmacy.

1.

Yves Saint Laurent Rouge Pur Couture Lipstick

A bright pop of creamy colour with a long-wearing satin finish.

Lipstick effect YSL Lipstick


2.

Shiseido Ginza EDP

A fresh and delicate feminine scent with floral and woody notes perfect for any time of the day.

3.

Estée  Lauder Bronze Goddess Powder Bronzer

A quick sweep of this luxurious bronzer adds the perfect touch of glow, with none of the shimmer.

4.

Revlon Colorstay Xtensionnaire Mascara

This clever formula is infused with Pro-Vitamin B5 to condition lashes and take lashes to new lengths.

5.

Benefit Benetint Lip & Cheek Tint

A fan-favourite, this rose-tinted stain gives the perfect flush to lips and cheeks that lasts for hours.

6.

Coach Love EDP

Packed with notes of wild strawberry and red velvet rose, this floral fruity fragrance is incredibly unique, wearable and bright.

7.

Elizabeth Arden Eight Hour Cream Moisturiser Body Treatment

If you love the Eight Hour Cream Skin Protectant, you will fall in love with this super hydrating body treatment that sinks in quickly for luxuriously soft skin all day long.

8.

Natio Luminous Amber Mineral Eyeshadow Palette

The neutral tones of this eyeshadow palette covers all bases while the mix of satin, metallic and matte finishes means you can use it for both day and evening looks.

9.

Antipodes Joyful Hand & Body Cream

We love a fragrant hand cream that packs a punch for dry hands and this one is a long standing favourite. The scent is packed with blackcurrant and hibiscus blossom, perfect for an anytime pick me up.

10.

Clinique Pop Plush Creamy Lipy Gloss

Even if you aren't a lipstick person, a slick of gloss can give you a little boost and add a pep to your step. This Clinique gloss has just the right amount of pigment, with aloe, avocado and shea butters for hydration and shine.

Life Pharmacy Beauty Week is on from 11th -17th September. Shop our favourites and so much more online or in store now.

For more beauty news, click here.

Life Pharmacy | Westfield Newmarket

Lifepharmacy.co.nz

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