Superette Cover Tile

Superette International to open shop

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Superette shows no sign of slowing down, expanding their bricks and mortar presence with a brand-new retail concept store, Superette International, set to open in Newmarket’s Kent Street on Thursday 4 April.

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Stocking acclaimed international menswear and womenswear labels such as James Perse, Janessa Leone, Maria Black and Rough Studios,The space created by Melbourne’s DesignOffice will be a truly sensory experience complete with styling suites, luxe velvets and draped curtains. Bespoke parquet floors, reclaimed timber and textural cast concrete intertwine with unique surprises in DesignOffice’s signature raw yet polished aesthetic.

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“Superette International is an exciting new project that allows us to extend our current designer offering in a new and exciting environment. The International stores will very much be a new experience for our customers but very in keeping with our brand and it’s history. It was important to us to find brands that suited our current brand mix and were fresh to our market to create a sense of discovery for our customers. It is such an exciting move for Superette and we can’t wait to share it” —Rickie Dee, Director & Co-Founder.

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Superette International will be the company’s sixth outpost, bringing many international brands to New Zealand for the very first time. The unique product offering will be accompanied by Superette’s signature premium packaging, focus on customer service and customised styling advice from the store's team of in-house stylists. . For directors James Rigden and Rickie Dee, the new concept makes perfect sense as a next-level opportunity to better connect with customers.

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Superette International opens Thursday April 4 at 8 Kent Street.