When it comes to fashion, food and all things luxury, Osborne, Kent and York Street’s offering is second to none. Leafy, cobble-lined alleyways and character buildings are home to some of New Zealand’s top designers, retailers and hospitality.  

Aesop

Created with meticulous attention to detail, Aesop's skin, hair and body products are some of the best in the market. Located on Osbourne street, the brand's Newmarket store replicates the rustic simplicity of a traditional Kiwi washroom, featuring a large concrete tub and timber boarding.

Shop 2, 2/8 Osborne Street |aesop.com

Altezano Brothers

Nestled on the corner of Kent Street, Altezano have your coffee spot covered. The team always have something delicious brewing, just ask the barista what's the flavour of the month!

1 Kent Street |altezanobrothers.co.nz

Area 51

Housing both leading international brands and the best of local designers, Area 51 is one of Newmarket's top streetwear destinations.

34 Osborne Street |area51store.co.nz

Brave

Bringing the world's premier fashion brands to the streets of Newmarket, Brave is the place to go for adventurous, sophisticated clothing.

19b Osborne Street |brave.co.nz

Best Ugly Bagels 

Punched, rolled, boiled and fired – no wonder they’re called Best Ugly Bagels! Their Montreal-style bagels are deliberately manhandled – hand rolled and cut, then simmered in sweet honey water. They are then shoved into a custom-made stone oven which runs on New Zealand’s greatest natural fuel.  

3a York Street | bestugly.co.nz 

BLAK 

Feminine and functional, New Zealand designer brand BLAK has been creating timeless pieces for over a decade - by women, for women. Including the popular BRIDESMAIDS range, featuring understated styles made to order in a wide range of stunning colours.  

18 Osborne Street | blak.co.nz 

Burger Burger Newmarket 

Burger Burger Newmarket brings people together over simple, honest, quality burgers, fresh and seasonal salads, old-fashioned shakes, really cold beers, and other delicious bevvies. Dine-in or takeaway. 

3B York Street | burgerburger.co.nz 

Chef Shop

With an extensive range of kitchenwear, knives and uniforms, Chef Shop has all of your culinary and hospitality supplies.

14 Kent Street |chefshop.co.nz

Deadly Ponies 

Deadly Ponies’ have grown, moved, and welcome you to a new home. Spacious interiors experiment with movement and space; a modern and architectural feel yet synonymous with the Deadly Ponies experience - a home away from home. 

26 Osborne Street | deadlyponies.com 

Decjuba

As a female led organisation, employing over 1,000 women, Decjuba stiles to leave every woman looking and feeling amazing. From workwear to night-wear, shoes to accessories, the brand has you sorted.

Corner of Teed/Osborne Street |decjuba.co.nz

Dimples 

A New Zealand family-owned business established in 1992, Dimples brings you everything baby related. Renowned for high-quality baby garments Dimples is your one-stop baby shop. 

25 Kent Street | dimples.co.nz 

Egg Maternity

Whether you a starting a family or extending it, EGG's stylish and comfortable womenswear, maternity clothing and pregnancy essentials are perfect for your pregnancy journey and beyond. 

12 Kent Street| eggmaternity.com

 Elle + Riley 

Elle + Riley are purveyors of luxury cashmere. Providing elegant, classic and comfortable pieces for women and men, the garments are designed to elevate everyday experiences. Providing world class quality over anything else we ensure our customers are provided with a genuine luxury experience.   

32 Osborne Street | elleandriley.com 

Father Rabbit Select 

Grounded in the vision to offer the foundations of a functional and enduring wardrobe, Father Rabbit Select showcases refined pieces curated from celebrated mindful brands including Anna Quan, Joslin, Jac +Jac and Worn Store.  

6A Kent Street |  fatherrabbit.com  

I Love Ugly

Despite its name, I love Ugly has quickly become one of New Zealand's most sough after streetwear brands. With a strive to push boundaries, the brand quickly evolved from an at-home passion project to an internationally recognised menswear label.

2-8 Osborne Street |iloveugly.co.nz

Juliette Hogan

Renowned throughout the country for elegant, timeless pieces, Juliette Hogan never disappoints. Tucked away on Osbourne Street, the brand's Newmarket store is as gorgeous as the garments it houses.

2/8 Osborne Street |juliettehogan.com

Kathryn Wilson 

Established in 2003, Kathryn Wilson is renowned as New Zealand's premier footwear and accessories designer. With a wide offering of trusted silhouettes of heels, boots, trainers and loafers handmade with love in a directional colour palette for work or play.  

2-5 Osborne Street | kathrynwilson.com 

Kowtow

With a commitment to creating positive change, Kowtow could easily be considered a favourite within New Zealand's fashion industry. The brand's garments are made entirely from 100 percent Fairtrade certified organic cotton, and although sustainability is a key focus, Kowtow never falls through on quality and style.

6 York Street |Kowtowclothing.com

Nicole Rebstock  

New Zealand shoe designer Nicole Rebstock is known for her use of rich colour, feminine silhouettes and unrivalled comfort. 

22 Osborne Street|nicolerebstock.com  

October Reign 

Since opening in 2006, October Reign has dedicated itself to modern elegance with an edgy aesthetic. The team is devoted to delivering quality for individuals through styling and meticulously selected garments that create distinctive and enduring wardrobes. Providing sought-after pieces from Zadig&Voltaire, Camilla, Smythe, Paige, and other international labels. 

Shop 7, 30 Osborne Street | octoberreign.co.nz 

 
Repertoire 

Repertoire clothing is New Zealand made. Designed to support women with pieces that inspire everyday self-confidence. Join Repertoire’s Directors every Thursday 7pm on Facebook live for new collections and fashion inspiration.   

25 Osborne Street | repertoire.co.nz 

Sanderson Contemporary 

 Sanderson provides an exceptional selection of New Zealand Artworks to complete your living environment. New exhibitions emerge every four weeks and the upcoming Summer Show presents a curated selection of Artworks suitable for gift-giving over this holiday season. 

2-4 Kent Street | sanderson.co.nz 

Service Denim Store 

Home of Neuw Denim - a premium denim brand, born out of Melbourne and Stockholm. Service Denim Store exists to celebrate the creative class & produce modern lasting jeans that get better with time. 

30 Osborne Street | servicedenim.co.nz 

Simon James

Simon James celebrates the spaces we love to spend time in. Through its showroom, retail store and online store, the brand's own designs are shared alongside the work of others.

2 Kent Street |Simonjames.co.nz

Sportscraft

Founded in 1914, Sportscraft is one of Australia's most trusted fashion and lifestyle brands, known for its outstanding quality and consistent fit.

10 Osborne Street |Sportscraft.com

Standard Issue 

Founded on a desire to create timeless knitwear that is defined by nature, and cherished for a lifetime, Standard Issue deeply care about what they make, how they make it, and the lifelong story of each garment. The Newmarket flagship store celebrates their knits, makers and values. Central to the store is the industrial zero-waste knitting machine which acts as a monument to their promise of circular, no-waster fashion.  

4 Osborne Lane |Standardissue.co.nz

Superette International 

 A refined evolution to showcase exciting women’s and men’s styles from every corner of the globe. Superette International comprises of top-tier established designers alongside exciting, emerging brands. Discover Golden Goose, Alexander Wang, Rag & Bone and so much more. 

 8 Kent Street | superette.co.nz 

The Poi Room

A premium destination for New Zealand-made art objects, artisan jewellery and contemporary wall art, The Poi Room itself is a masterpiece. We encourage you to pop in and take a look around, however be warned, it is extremely difficult to leave without picking something up.

17 Osborne Street |thepoiroom.com

Yu Mei 

Local leather goods label Yu Mei is devoted to the creation of understated luxury. Based in Wellington, the brand has opened the largest of their three 'lounges' on Kent Street. A must-visit for lovers of interiors (designed by Knight Associates), art, design and of course, anyone looking for the perfect functional yet refined bag. 

8 Kent Street |yumeibrand.com 

Zoe and Morgan 

Family-run jewellery brand Zoe & Morgan began in 2005, with boutique stores in London and Auckland. Taking inspiration from travel, architecture and organic textures, each piece is consciously crafted and designed to celebrate individuality. Alongside their contemporary, fine, One of a Kind and Modern Love collections, their intimate Bespoke Service allows you to create a piece truly unique. 
 

6B Kent Street | zoeandmorgan.com