Just in time for the cooler weather, Standard Issue has opened a long-awaited flagship store in Newmarket today.

Housing a collection of the very best merino, cashmere and cotton classics, the new store brings their Auckland workroom to life with a minimal aesthetic and considered use of sustainable and up-cycled materials, paying homage to the local brands values.

The Newmarket space has been thoughtfully designed by architect Chris Nott, with an industrial zero-waste knitting machine to monument Standard Issue's promise of circular, no-waste fashion. Other elements within the store provide customers with a meaningful shopping experience to learn about the brand and display the quality and timelessness of their knitwear.

Standard Issue’s latest AW21 collection is available to shop from the new space now, featuring new and classic styles in bold red, yellow, purple and blues alongside 'safer' shades of their much loved knitwear. Our winter wardrobes are about to get a whole lot warmer...

4c Osborne Lane