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I manage the Newmarket Juliette Hogan store.
I graduated from Victoria University in 2017 with a Bachelor of Science in Environmental Studies, so fashion was definitely not what I started off in. I started working at JH at the end of 2017 and was attracted to the job because the brand’s values were aligned with my own. I have slowly progressed within the brand since then and I absolutely love it.
Buy once and buy better. At Juliette Hogan we focus on longevity for our garments through both design and materials and we take the time to inform our customers as to how best care for their garments. We also offer repair services on our clothes and encourage our customers to pass on / resell at the end of their life.
We have noticed more customers asking for transparency around where our clothes come from. Our customers love and appreciate that where-ever possible, Juliette Hogan clothing is made in New Zealand, and this is something we are really proud of.
The wardrobing we do for our customers will change depending on their lifestyle, job and personal style and for this reason I don’t believe there is a one-fits-all capsule wardrobe. The pieces I am always reaching for are my Alice Blouse in white, Marjorie Blouse, black satin Saga Skirt and Leonard Pants in block stripe. Another winter must-have is the beautiful Clare Sweater in our seasonal colour kale.
I am obsessed with the Loren Jumpsuit in block stripe silk belted up with our new leather belts!! My other favourite pieces are the Wool Silk Suiting Jane Shirt and Connor Pant, the Cotton Sweatshirt in Lolly and the Stanley Pant in Wool Rose Suiting.
Since working at JH my personal style has changed a lot and I just like to have fun with what I’m wearing. At the moment anything goes!
I don’t have one specific icon, I take inspiration from all over the place. I spend a lot of my time at work talking about fashion so I am always looking for unexpected combinations and new ways to style pieces.
Hands down, The Candy Shop in Osborne Lane makes the best coffee.
2-8 Osborne Street | @juliettehogan
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