Arming New Zealand woman with everyday luxury pieces made to last a lifetime, Moochi is one of Newmarket’s top fashion destinations. We caught up with Merchandiser, Bec Callaghan, to see how she spends a day on the job…
5.30AM An early start for my commute into the city from Waiheke. Coffee in hand, a walk along Oneroa beach with the dog puts me in a good headspace for the day, and the ferry journey is perfect for tuning into a podcast and maybe getting in front of a few emails. I’ve been in the Moochi Merchandiser role for a year, having started out in store and worked my way up to South Island development manager.
8AM Arrive at Moochi Design Pod, our head office in Grey Lynn. The merch team starts every day at the wall, which shows a rolling visual schedule of our next 10 weeks of product deliveries. We deliver new product every week and it’s my job to ensure that each week’s drop is shown as much love as the last. This involves everything from how garments are presented on our mannequins, to the way they’re styled in our imagery. The role links retail and marketing, so there are a lot of meetings but it’s also very creative which I love.
11AM Today I’m styling an e-commerce shoot for a forthcoming drop. We have a studio on site so we can produce this content in-house. E-comm imagery is about showing all the angles and details of a garment, to make it easier for customers to shop. I’m on set to make sure that’s all captured, and that the garments are represented as the designers intended.
2PM A last-minute sourcing request has come through from a TV stylist, so I’m quickly pulling together a rail of garments. Styling garments for TV is a whole different beast to photoshoots, with a lot of rules and restrictions around patterns and silhouettes and fabrics that might look fabulous in real life, but don’t translate on screen. It’s my job to be aware of those, anticipate the stylist’s needs and listen to their brief while also pushing the garments that we want eyeballs on at that moment.
3PM Back at my desk briefly to give feedback on some selects from our Palette Four campaign shoot. It takes a whole village and we’re an opinionated bunch, but we seem to be mostly in agreement. Time for coffee number two!
4PM The caffeine kick is just what I need to shoot across town to Moochi Refinery in Newmarket. I regularly visit our Auckland stores to check that merchandising standards are consistent with the brief, and it’s always nice to touch base with our wider retail team.
5.30PM Another commute, another sunset. I will never get bored of this view.