Listen: Newmarket CEO on reputation, trust and leadership communication.

Newmarket Business Association CEO Mark Knoff-Thomas was recently awarded PRINZ Communicator of the Year 2025, The Award making a come back after a few years and voted on solely by Public Relations Institute of New Zealand Members. Following this he joined Paul E Patton from PRINZ in their regular podcast series "It's All About The Comms".

This episode of the PRINZ podcast is a big one for anyone serious about reputation, trust, and leadership communication.

Host Paul Patton sat down with Mark for a timely, thought‑provoking conversation about what ethical, values‑led communication looks like outside the traditional PR world - especially when reputation and public trust are on the line.

Mark shares the realities of leading communications for a complex business community and takes listeners inside one of the year’s most talked‑about reputational moments: a major media error that sparked a national debate about editorial responsibility, accountability, and how to respond with integrity under pressure. The episode also dives into crisis communication in the context of public safety campaigns, the role communicators play in building confidence during uncertainty, and how town centres like Newmarket are navigating the current economic headwinds facing Auckland retail.

This is a must‑listen for PR and communications professionals who care about trust, advocacy, media accountability, and real‑world leadership communication - with practical insights you can apply to your own work straight away.

Watch the episode on Youtube here;

Or click here to listen via Apple podcasts;