I Love Ugly welcomes summer with Apricot Ivy

I Love Ugly is a brand familiar to many, one that celebrates creating quality garments for independent minds.  Apricot Ivy is the brand's celebration and appreciation of what it means to welcome the warmer months.

I Love Ugly celebrates the onset of summer with a collection purposed for the sun-drenched beaches dotted along the New Zealand coastline. Built on a Kiwi summer-inspired palette, the collection explores bold burnt oranges, soft misty moss, sunset apricots, and shaded dusty greens. With a mix of illustrative elements and palm tree motifs this collection is sure to get you in the mood for summer. The collection fuses contemporary  streetwear  aesthetics  with  elements  of  classic  menswear  through the  I  Love  Ugly  lens  of  ‘Sophisticated  Simplicity’  the  Apricot  Ivy Collection  introduces  new  items  that  include  the  all-new  Cuban  Collar  Shirt,  McCoy  Militia  Pant,Multi  Panel  Cap,  and  the  much  anticipated  Utility  Short.

Available in store and online now!

2-8 Osborne Street, Newmarket.