I Love Ugly is a brand familiar to many, one that celebrates creating quality garments for independent minds. Apricot Ivy is the brand’s celebration and appreciation of what it means to welcome the warmer months.
I Love Ugly celebrates the onset of summer with a collection purposed for the sun-drenched beaches dotted along the New Zealand coastline. Built on a Kiwi summer-inspired palette, the collection explores bold burnt oranges, soft misty moss, sunset apricots, and shaded dusty greens. With a mix of illustrative elements and palm tree motifs this collection is sure to get you in the mood for summer. The collection fuses contemporary streetwear aesthetics with elements of classic menswear through the I Love Ugly lens of ‘Sophisticated Simplicity’ the Apricot Ivy Collection introduces new items that include the all-new Cuban Collar Shirt, McCoy Militia Pant,Multi Panel Cap, and the much anticipated Utility Short.
Available in store and online now!
2-8 Osborne Street, Newmarket.