Independently owned Australasian brands, I Love Ugly and Bailey Nelson have teamed up to present their inaugural eyewear collaboration. The collection is centred on three dynamic styles that combine I Love Ugly’s design approach, with Bailey Nelson’s expertise in crafting premium, design-conscious eyewear at an affordable price. Each style is crafted from premium materials and inspired by timeless shapes that have been reinterpreted with I Love Ugly’s signature twist.

The Rocco is the collection’s more adventurous style, offering a futuristic take on the flat top style of sunglasses that are synonymous with 90’s pop culture. This sleek style comes in three colour ways; Tortoise, Matte Black and for those wanting to make a statement, White.

The Ashton is inspired by eyewear styles of the 50’s, updated with contemporary proportions and detailing. This style features custom I Love Ugly detailing and is also available in three colours; Black, Butterscotch and Crystal.

The third and final style, the Enzo is designed for the detail-orientated. Taking inspiration from elliptical optic styles of the 60’s. Crafted from premium beta titanium, the Enzo offers light and seamless-looking frame fit with flex spring hinges engineered for optimal functionality and fit. Available in a brushed black, and in an optic, brushed black and brushed silver.

The I Love Ugly x Bailey Nelson eyewear collection is available at I Love Ugly, 2-8 Osborne Street.