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Homegrown fashion heroes

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Newmarket is home to some of New Zealand’s most highly regarded fashion labels, and although we currently cannot visit them in store, their online shop doors are open 24/7. Whether it’s a cosy new knit to rock around the house, or an outfit to debut once we are able to hit the town again, supporting our local fashion brands is imperative - and a welcome excuse for a new addition to your wardrobe. We have profiled a few of our favourite New Zealand fashion labels which will now be delivering as we go into Level 3.

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Deadly Ponies

From the classic black leather bag that almost every IT girl has slung over her shoulder, to funky coloured side bags, Deadly Ponies is a pivotal part of the New Zealand fashion scene. Browse through their latest Puzzle capsule, made of repurposed cut-offs from favourite materials from seasons passed.


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While the weather is getting colder and we begin to plan our winter wardrobes, taylor should be top of mind for your next knit or coat purchase, all proudly made and designed in New Zealand. Along with 1-on-1 stylist advice available online, you can order stress-free knowing that any garment purchased can be sent back if you try it on and the fit isn’t quite right!


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A pop of bright green or yellow in the form of an ethically made t-shirt or jumper is exactly what your life needs right now, and Kowtow’s collection is full of this. You will not only be doing a service to your wardrobe but also the planet, as Kowtow is among the amazing New Zealand designers with sustainability at the forefront of practice.


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Along with their latest to-die-for collection, Incandescent, RUBY has recently launched their very own Sewing Class. Catering for budding sewers up to advanced seamstress’ they have chosen some of their most popular styles and are selling the patterns for you to make at home.


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I Love Ugly

From t-shirts to hoodies and the classic zespy, I Love Ugly knows how to dress men. Their online shop is open in full force with fresh new winter arrivals that are just waiting to make their way to wardrobes around the country. While you are on the website, have a read through their Journal, where founder and designer Valentin Ozich shares some excellent life lessons, how to’s and other motivational and interesting articles.


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twenty-seven names

Not only do we want just about everything in their colourful yet versatile collections, twenty-seven names is among the New Zealand fashion brands doing all they can to be ethical and sustainable. Every garment purchased from twenty-seven names is completed traceable, right back to where the item was cut and made.


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Karen Walker

Both the brand and the woman herself, Karen Walker is a New Zealand fashion icon. Among the many amazing new season pieces, Karen Walker’s Fair Trade Organic Cotton t-shirts and sweaters couldn’t be more perfect for staying home yet staying chic, which are part of the Karen Walker considered edit.


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Juliette Hogan

We will be leaving our homes eventually and when we do, Juliette Hogan's High Winter collection is something to be seen in. Since establishing in 2007, Juliette Hogan has designed her quarterly collections to stand the test of time, and are produced locally where ever possible.


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Kate Sylvester

While we cannot visit the beautiful Teed Street boutique, we can visit Kate Sylvester Reloved, designed to keep the brand's beautiful locally made garments out of the landfill or out of the back of a wardrobe to find new homes where they will be worn.


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Along with keeping us impeccably dressed in timeless and sustainably produced pieces, moochi continues to inspire us with fashion edits, self-care guides and lockdown date night ideas found on their website. They also have a step by step guide to online shopping through their webpage, for those who are new to it.