Workshop

Founded by Chris and Helen Cherry, Workshop is a leading New Zealand fashion destination known for its curated mix of local design and international style. The stores showcase the in-house labels Workshop Denim and Helen Cherry, alongside an exclusive selection of global brands including Acne Studios, Lemaire, Nili Lotan, Vanessa Bruno, Ganni, Common Projects, and more.

Established in 1980 by Chris Cherry, Workshop Denim is built on authenticity, quality, and timeless design. Each collection focuses on real-life — from selvedge denim to refined tailoring — with a commitment to simplicity of cut, premium fabrications, and meticulous craftsmanship. The brand has earned a loyal following for its hardwearing, classic denim styling with a strong directional edge.

Launched in 1997 by Helen Cherry, the Helen Cherry label embodies chic sophistication and effortless style. Defined by luxurious fabrics, clean silhouettes, and a subtle sense of glamour, her collections balance strength and femininity with impeccable attention to detail. Helen’s discerning eye also guides the brand’s international buy, ensuring Workshop continues to offer a distinctive edit of designer fashion from around the world.