The 3 Wise Men are the shirtmaker and menswear store of choice to the star in every board room, around every water cooler and lounging in every bar. One day in 2004, 3 of us - all mates - were having a general chat about life, and we got to the topic of shirts here in New Zealand. All three of us had lived overseas where selection, price and the ability to buy on-line meant that shirt shopping was actually a pleasure. However back here the choice and cost of shirts meant we were just not buying them on a regular basis. We noticed that while a lot of guys here would still rather cut off their arm than go clothes shopping there was an increasing awareness of fashion amongst guys. And back then, while you could pay the earth for a designer number, or grab a low cost, low quality item that lasted about as long as a pork chop in the sun, there was nothing for the guys who wanted to look good but didn’t have to pay the earth for it. We established 3 Wise Men producing the softest, richest 100% double ply cotton shirts making sure everything we make wears beautifully and is made to last. We live by the GBR. This stands for Good Buggers Rule. We like good buggers. We try to be good buggers. We try to work with good buggers. It seems to work. Many of our staff and customers have been with us since the start. They’re good buggers. And they rule.