Bonds Website Tile

BONDS celebrate body positivity and inclusivity with new range

Reading Time: 2 Minutes

Whether it’s childhood nostalgia or the everyday familiarity of your favourite pair of knickers we all know BONDS as a household name. The brand explores all the feels with the launch of their most innovative intimates’ collection. Bonds Intimately celebrates and champions the modern woman through up-front beauty and body positivity. Featuring Kiwi Model, Maia Cotton and transgender model Andreja Pejic as their latest, all-empowering female ambassadors, Intimately offers and innovative collection featuring delicate, soft, lace designs, in an array of colourways and styles (running from A-F cup size), that are set to make you feel your best every day.

181218 W19 Int Sh15 0802

Intimately will be Andreja’s first underwear campaign and will be the first time a trans model has fronted an international underwear campaign in the Southern hemisphere.

181218 W19 Int Sh10 2107

Bonds Marketing Manager, Emily Small, says the campaign encapsulates BONDS ethos, “BONDS is for every Kiwi woman. Taking a strong and feminine stance on intimates, our “All The Feels” campaign celebrates the real, raw, up-front beauty of the modern woman. We think it’s important to challenge what we see in the media with a more authentic reflection of beauty and hope to grow people's visual vocabulary.”

181218 W19 Int Sh02 0719

181218 W19 Int Sh12 1749

BONDS Intimately is available from Farmers.

Tags:

magnifiercrossmenuchevron-down