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BONDS celebrate body positivity and inclusivity with new range

Whether it’s childhood nostalgia or the everyday familiarity of your favourite pair of knickers we all know BONDS as a household name. The brand explores all the feels with the launch of their most innovative intimates’ collection. Bonds Intimately celebrates and champions the modern woman through up-front beauty and body positivity. Featuring Kiwi Model, Maia Cotton and transgender model Andreja Pejic as their latest, all-empowering female ambassadors, Intimately offers and innovative collection featuring delicate, soft, lace designs, in an array of colourways and styles (running from A-F cup size), that are set to make you feel your best every day.

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Intimately will be Andreja’s first underwear campaign and will be the first time a trans model has fronted an international underwear campaign in the Southern hemisphere.

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Bonds Marketing Manager, Emily Small, says the campaign encapsulates BONDS ethos, “BONDS is for every Kiwi woman. Taking a strong and feminine stance on intimates, our “All The Feels” campaign celebrates the real, raw, up-front beauty of the modern woman. We think it’s important to challenge what we see in the media with a more authentic reflection of beauty and hope to grow people’s visual vocabulary.”

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BONDS Intimately is available from Farmers.

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