BLUNT become World's first and only B Corp Certified umbrella brand

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BLUNT have proven themselves once again by becoming the World’s first and only B Corp-certified umbrella brand. At BLUNT, sustainability is woven into their DNA demonstrating that they're not just making umbrellas, but making a difference.

For those who are unfamiliar with the certification, B Corp is a designation that a business is meeting high standards of verified performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials. The companies that achieve it are part of a global community of for-profit leaders pledging to use business as a force for good.

BLUNT has always stood for a different kind of consumerism, one that values a strong relationship between people and their products, and one grounded primarily on durability and repairability. This certification solidifies their dedication to fostering positive change and doing business for good. BLUNT now joins a community of over 8,500 B Corps worldwide leading the charge towards a more sustainable future across more than 160 industries and 98 countries.

"B Corp is the most broadly recognised and respected measure for validating our efforts at BLUNT for being a force for good in the world. We are extremely proud to join the exclusive group of businesses in the B Corp community, who have also gone through the extensive process of proving their credentials as responsible organisations."

Greig Brebner, Founder of BLUNT.

The pursuit of a B Corp certification was driven by the growing demand for ethical and environmentally conscious credentials.

This journey has been a 2.5-year process. The certification included getting full company buy-in, participating in multiple workshops with partners and advisors, allocating resources, completing a full Life Cycle Assessment project and a continued commitment to making further sustainability improvements across an expanding portfolio of lifestyle products. This hard work and dedication have propelled them towards a greater positive impact on the environment and consumers.

Customers, distributors, employees and partners can trust that BLUNT truly ‘walks the talk’, whether it be sourcing environmentally considered materials, minimising waste or reducing their carbon footprint. Each decision made now aligns with a more sustainable future.

Pictured above is Neal Brebner, Head of Sustainability at BLUNT. Brebner says “Becoming a B Corp wasn’t merely another certification or box to tick, it was validation of the ethical and sustainable business practices we were already living by, alongside affirmation of our commitment to our people, our planet, and our progress as a company. With each step we take, we stride toward a more sustainable future.”

Each product is designed with engineering excellence, has timeless qualities and are modular for ongoing repairability, meaning each product is designed to last a lifetime. As one of just over 650 Certified B Corporations across Australia and New Zealand and the only umbrella company globally, this achievement showcases the dedication to fostering positive change and doing business for good.

View the full BLUNT range here.

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