Benefit Cosmetics launch virtual Brow Try-On Experience

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Been thinking about changing your brows this year?  Benefit Cosmetics have just made the process that much easier!  They've launched cutting-edge augmented reality technology that allows you to try on different types and shapes of eyebrows from the comfort of your own home!

The Brow Try-On Experience takes you through 15 iterations of popular brow styles, with customisable shapes and shades, meaning that you can try different styles on without the risk!  See your brows and your face transform in LIVE 3D, from all angles.

Once you've found the shape and shade that you love, you can book in to see a Benefit Brow Specialist at Smith & Caughey's in Newmarket and they'll help you select the best products to create your perfect brow.

How it works:

  1. Visit
  2. Choose your experience: select Go Live, Take a Photo or Upload a Photo
  3. Pick a brow style to "try on"
  4. Customize it by adjusting shade, arch, thickness, definition and placement
  5. Select "Get the Brow" to see how the products are used
  6. Book your brow service at Benefit in Smith + Caughey's Newmarket