All Signs Point to rhode

After years of viral sell-outs, waitlists and global obsession, rhode has officially arrived at MECCA.

The skincare and makeup brand, founded by Hailey Bieber, has quickly become one of the most influential names in modern beauty, known for its minimalist aesthetic and products designed to deliver effortless, glazed results. And after years of waiting, Kiwis now get the chance to try out the cult-favourite product for themselves.

Built on the idea of “one of everything really good,” the brand focuses on essentials that prioritise hydration, barrier support, and natural-looking radiance. And let’s be honest, one look at Hailey Bieber, and it’s clear the formula speaks for itself.

Their peptide lip glazes were the first to break the internet, leaving Kiwis everywhere wondering how to get their hands on them. Then came the pocket blushes, making getting ready on the go feel effortlessly glam, followed by the Glazing Milk Ceramide - the product that firmly cemented rhode as far more than just another celebrity side project. It’s no surprise the range continues to disappear from shelves almost as quickly as it arrives.

Its arrival at MECCA marks a new chapter, making rhode more accessible than ever. Whether you're already devoted to the glazed-skin look or discovering the brand for the first time, rhode’s launch brings one of beauty’s most talked-about names into reach.

Shop some of our favourites below:

You can shop the rhode range in-store at MECCA Newmarket today - Westfield 277 Broadway

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