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We had a list of names that we loved so it was hard to make the call, but the name Superette was the winner as we liked the idea of it also meaning a space with a collection of curated goods.
We love Newmarket. Our customers are all awesome. It is a great shopping hub that is always bustling.
We started our house brand a year ago with the intention to fill gaps in our current brand offering. It has had an amazing response so we will continue to build on this side of our business.
Collabs are awesome! We can get really creative and develop product especially for our Superette customers. Our customers love limited releases.
We have always been a store that is more than just clothes on a rack. We like to see Superette as a lifestyle brand. The introduction of the homeware sections into our stores 3 years ago has been very well received. Customers can now pick up new items for their wardrobe and home all at the same time.
We are very passionate about our stores and their appearance. We really want to make visiting each store an experience and a space that they leave feeling excited and inspired. There will always be those customers who love to touch and try before they purchase. I’m one of them.
Everything we purchase we must love and we have always approached our buying decisions around this. Our customers get our way of dressing so it works nicely.
I’m not sure I can sum my style up…it is just what I do and depending on the mood I am in, or what I have on that day. I do have key looks that I fall back on… skinny ripped jeans and a well cut tee and heels, or a frilled skirt with a leather jacket to toughen it up. I have a wee problem with leather jackets – I love them!
I am inspired by everything around me - my family, my amazing team, my friends and of course travel, blogs and magazines.
I’m more of a beach destination person so I would have to say Bali. It is a place I have visited every year since I was 5 years old. I love everything about it…the warm weather, the food, the beaches and its creative vibe.
It is certainly hard to find the perfect balance. I have a very supportive partner and family around me so couldn’t do it without them. James [business partner] and I also share our workload and help each other out when we have family commitments. I do also think it is important to take time out for yourself…this is something I am learning to do more of as I get older.
Sunday mornings we are at swimming lessons and then usually head out for lunch afterwards with all the kids. Sundays we try and keep free of jobs so we can just hang with the kids.
I am always super busy when I head to Newmarket to see the team, however I always grab a takeaway coffee from Little Nuffield right next door to the store. They make a great coffee.
My Camilla and Marc Blazers. They are the best cuts and so timeless.
Everything in my wardrobe I have worn time and time again so there’s not really anything that I consider a bad investment.
Yes, social media is a big part of what we do…we have a team allocated to it. It is such a great way to interact directly with our amazing customers.
We aren’t huge planners, but at the moment we are working on building our online presence in other markets outside of NZ. On the retail side, we are likely to open another store in the next year. We always have things on the go. We do our best things when we are busy working on lots
of projects.
34 Nuffield Street
www.superette.co.nz
@superettestore
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