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The collection is a letter to our younger selves. It celebrates taking chances, having confidence in your own ideas, and remembering that no one is you, and that is your power! We’ve never had so much fun designing a collection - it’s really been a labour of love.
A lot! We try to keep everything as lo-fi and low drama as possible. There is lots of admin; guest lists, seating, sound, lighting, model booking, photography, hair and makeup, but everything does somehow manage to come together in the end.
It’s far from easy, but we’re lucky to have each other to keep on track and stay motivated. We often go home to get the kids in bed, come back to work in the evenings, and then spend all weekend folding the washing. We feel lucky to have our own business so we can set our own agenda and support the people who work with us to do the same.
Hustle, hustle, hustle, grind, grind, grind – repeat. A lot of hard work will get you very far.
Bloggers are called influencers now.
There is a formula to a good runway show.... But challenging that formula is how we’ve pushed forward. Also there is great value in sharing your own story, and finding ways of supporting others while doing what you love – it’s a win win.
With a small team, being based in Wellington, and both of us having young kids we’ve chosen to take a periodic approach to showing - this keeps things fresh.
When choosing our fabrics we look for so many things simultaneously – beauty, hand-feel, luxury, natural composition, country of origin, sustainability, and that certain je ne sais quoi. Making ethical and sustainable choices is a way of life for us, and we couldn’t be more proud to be New Zealand made.
With each store we’ve opened we’ve come to appreciate just how diverse our customers are - but one thing they can all agree on is that navy is always a good idea.
That’s easy – we love our store in Newmarket. We worked so hard on the fit out, and we’re so proud of what we achieved with our mate Rufus Knight. It’s so special for us to have a tangible space that represents how far we’ve come as a brand.
It’s an iterative process, just try to enjoy the ride. But most importantly we’re both suited to a blunt haircut.
Our Heartbreaker Shirt - it is very dear to my heart. It was our first ever custom print and it is my favourite thing we've ever made. I literally have two in my wardrobe - one for everyday and one for 'nice.' I've had to mend my everyday one at the cuff, but it's kind of like kintsugi, it's become even more dear to me for it.
Anjali - I’m making my way through the latest National Geographic right now.
Rachel - Too Fat, Too Slutty, Too Loud: The Rise and Reign of the Unruly Woman by Anne Helen Petersen.
We’re vibing on our fashion week playlist: Mase - Welcome Back
M.I.A - Bad Girls
Cardi B - Best Life
Janet Jackson - Got ‘Til It’s Gone Russ - Flute Song
Chelsea Jade - Laugh It Off
Eve - Who's That Girl?
Travis Scott - Stop Trying To Be God Des'ree - You Gotta Be
We have some exciting stuff on the cards for 2019 – watch this space!
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